The latest release has been created with English garden flower violet, alongside a blend of eight botanicals, including juniper, angelica root, coriander and liquorice.
JJ Whitley Violet Gin has a delicate taste of violet, which is rounded off with a subtle sweetness and soft scents of juniper.
Adam Georgiou, brand manager for JJ Whitley at Halewood Wines & Spirits, said: “To meet consumer demand following the craze for pink gin, there was a desire to bring a distinctive new violet gin to market in time for the summer months and we of course obliged.
With a heritage in launching unique flavours, JJ Whitley is positioned perfectly to capitalise on this sought-after expression, which will deliver stand-out on shelf and exciting creations served over the bar.
The new flavour also boasts a new label design, which is designed to celebrate the distilling heritage of JJ Whitley.