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Gin has Been Officially Named as Britain's Favorite Spirit to Drink
Gin has moved from third to first place as consumers name it their favoured spirit, ahead of both whisky and vodka, according to a poll carried out by the Wine and Spirit Trade Association (WSTA).
Britons purchased a record 47m bottles of gin over the last year, up seven million on the previous year as customers named Gin and Tonic their choice tipple.
Sales of what is seen as a quintessentially British drink have increase twofold in the last 6 years to £1.2b, up from £630 million in 2011 the figures from WSTA show.
That’s more than 8.8m bottles of gin sold in gin bars, pubs, and restaurants to a value of £729 million with 38.7 million bottles sold in supermarkets and shops.
Figures released by HMRC earlier in the year indicated that gin exports were also on the rise and outperforming beer and soft drinks.
Miles Beale, WSTA chief executive said, “The latest WSTA market report is showing yet another sparkling result for gin sales in the UK. The British public show no signs of growing tired of trying new gins with well over 100 brands now available on the UK market. It comes as no surprise that gin has climbed to the top of a poll of most popular spirit drinks“.
The drink’s popularity has seen distillers offering an increasingly innovative range of botanicals, including seaweed, rhubarb as well as Christmas gins with frankincense and myrrh.
According to HMRC, 45 new distilleries also opened during 2016, taking the total to an estimated 273, more than twice that of 2012.
The gain has been so marked, that in March 3017, the Office for National Statistics included gin in its shopping basket of typical goods used to calculate inflation.
If you're feeling ginspired to try something new with International Gin Day tomorrow, check out our wide selection of gins.