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Beer Sales Falling

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According to the newest data from the British Beer & Pub Association, the sale of beer in 2018’s first quarter was down 1.7% in comparison with the same period in 2017.

The reduction in sales for Q1 (2018) had an impact on the on-trade as well as the off-trade. On-trade down 1.9% and off-trade by 1.5% compared to its equivalent quarter.

In March 2017, the sector took a £130m duty increase hit in the chancellors swingeing Budget. Although the duty freeze in November’s was a welcomed, still more needs to be done by Government to support the Great British pub and keep a pint an affordable option for customers.

BBPA Chief executive, Brigid Simmonds said: “Beer sales experienced another fall at the beginning of the year and the industry will be hoping for better prospects this summer, especially as the FIFA World Cup will be a big draw to the pub. What’s still needed is a continued focus from the Government to reduce the tax burden on beer and pubs to ensure their success in the future.”

The public health campaign; Dry January could also have contributed in the deterioration of the figures.

Off-trade volumes of beer passed the on-trade for the first time in the fourth quarter of 2014 and is still the leading outlet for this category.

It seems too, that it’s not just in Britain, sales are falling, as beer consumption in the U.S. has also shrunk by 1.1% during the 2017 period, that’s the equivalent of losing 261 million litres in revenue, according to figures released by, International Wine and Spirits Research (IWSR).

Consumption of alcohol in the States dropped for a 2nd consecutive year in 2017, with volumes overall brought down by diminishing beer sales, with over 60% of the nation’s adult population imbibing alcoholic beverages (down 5%) the year prior, people are simply drinking less.

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